Business Administration Essay

1.1 Describe the different features of telephone systems and how to use them Telephone systems have many different functions eg: hold, transfer, ignore and making a call. Thousands of organisations use the telephone system as it is a reliable and easy way to contact clients and fellow colleagues. Putting a call on hold will allow you leave your work space to perhaps collect documents, ask colleagues some questions or find another colleague to deal with the call. Another function of the telephone is transferring calls, if a client calls the reception desk and asks for a colleague then you can transfer the call using the extension number. This is a fast an effective strategy as it allows you to transfer the call straight away, with no interruptions. Furthermore, another function of the telephone is the ability to ignore a call. Ignoring a phone call isn’t professional but sometimes it may occur, a blocked number may call and then you have the choice to either ignore it or answer. 1.2 Give reasons for identifying the purpose of a call before making it Identifying the purpose of the call allows you to prepare yourself before the call. Knowing and planning what you are going to say is an excellent strategy to have. Writing down all of the facts and having the right phone number to call is essential, being confident and knowing the purpose of the phone call is a great way to show that you are professional. If you don’t prepare yourself before a phone call it can come across unprofessional, saying words such as ‘erm’ and ‘like’ shows the recipient that you are unsure of the points you are trying to get across. 1.3 Describe different ways of obtaining the names and numbers of people that need to be contacted There are many different ways to obtain personal information such as the name of a client or their phone number. In working situations you can ask your Manager, HR, phone directory or even email the client. Human Resources will usually have a phone book or a business card holder that could have the clients name and number. Also your Manager should have a list of clients that they associate with, they can give you the name of the person you are trying to contact and a number. Furthermore, you can look in your organisations phone directory, they should have the client’s details in there, along with an email address or a phone number. 1.4 Describe how to use a telephone system to make contact with people inside and outside an 0rganisation Telephone systems are a great way for colleagues to communicate during working hours. Colleagues are able to transfer and divert calls to each other, or even take messages for each other. Also, it is a quick and easy way to get hold of other colleagues/people. Furthermore, you are able to contact clients and potential business partners via phone, it is a simple and effective manner of contacting someone that is virtually hassle free. If you try to call the client/colleague and they don’t answer, you can always leave a voice mail with them so they can contact you later on in the day/at a later date. 1.5 Explain the purpose of giving a positive image of self and own organisation It is important to present a positive image of you and your organisation to influence people in taking you seriously. This attracts the best workforce when employment opportunities arise in the organisation and the best clients when attracting business. All this translates into better returns and a higher profitability for the organisation. You are expected to present a positive image of yourself and your organisation because you will be able to: listen to and absorb the information that others are giving you, ask questions, when necessary, provide information to other people clearly and accurately, contribute to and allow others to contribute to, discussions, select and read written information that contains the information you need, communicate well in writing, establish good working relationships with other people. 1.6 Explain the purpose of summarising the outcomes of a telephone conversation before ending the call It is important to summarise the outcomes of a telephone conversation so that both parties agree on what has been said and there are no confusions, objectives are clean and the information is fresh in the mind for both parties to write down or relay to another call. You cannot see the recipient’s reactions during the conversation so a verbal confirmation of the outcomes is an essential way to know whether or not someone has misunderstood or has any qualms. 1.7 Describe how to identify problems and who to refer them to When a call comes into the office always take a name (full name if possible and preferably) and the company they are calling from, try and obtain from the caller either what the problem is. Pass the message along to relevant staff and see what information can be found to resolve the problem. If this is not possible try and locate a member of staff who can help from the information obtained from the caller eg: If there is a payment problem then transfer the phone call to Lauren, she will be able to help the caller with the problem. 1.8 Describe organisation structures and communication channels within an organisation Staff have a role, shared decision making, specialisation is possible. 1. Decisions pass down formal channels from managers to staff members. 2. Information flows up formal channels from staff to managers. 3. Entrepreneurial – decisions are made centrally 4. Matrix – staff with specific skills join project teams, each individual has a responsibility. 5. Independent – seen in professions where organisations provide support systems and little else Channels of communication- communication in organisations follow paths or channels. Communication between managers and subordinates is known as  vertical communication this is because the information flows up or down the hierarchy. Channels between departments or functions involve lateral communication. As well as formal channels of communication, information also passes through an organisation informally. Communication is not complete until feedback has been received. 1.1 Describe how to follow organisational procedures when making a telephone call Always introduce yourself including name and company you are calling from, if prior know request to talk to the member of staff/department you are calling for. If not explain why you are calling and request help on locating staff that can help. When connected have questions ready or know exactly what information is required. At end summarise call and recap information to check accuracy. 1.2 Explain how to report telephone system faults Being as exact as possible will help the fault be restored asap. Take notes such as; when did the problem first occur, how frequent is it happening, what conditions are occurring, can you restart or reset the equipment ect. Then once you have made a note of these problems/answers you can inform a member of staff of the fault and try contacting service providers for assistance.

Blues Musician Ethel Waters Essay

Triple threat Ethel Waters (October 31, 1896-September 1, 1977) amazing ability to entertain audiences with an unreal stage presence and spell bounding singing voice can be viewed by downloading clips of her acts. She was a Black heavy set entertainer coming from an unusually bad childhood. All of those experiences she was born into seemed to influence her to become stronger and handle the setbacks in her career and life in general. Her singing career began in 1917 on a Halloween night when she showed up for a costume party. Her friends encouraged her to sing just for fun. She did, astounding the audience with her entrancing singing style that was uniquely hers. After hearing her singing performances at the Halloween party, Lincoln Theatre in Baltimore Maryland immediately offered her a contract. After she left Lincoln Theatre, she performed at Harlem nightclubs, working till exhaustion. Later she joined a carnival, working nightly Vaudeville shows. After Vaudeville, she sang in another exclusive Harlem night club with Besse Smith. Besse Smith requested Waters refrain from singing Blues. Besse was already the designated Blues singer. Waters was fine with Smith’s request, because her unique style allowed her to sing multiple categories of music. â€Å"Ethel Waters was an innovative and terrifically influential singer, and she broke through racial barriers in movies, theater, nightclubs, radio, film, and television opening doors for everyone who came after her; She deserves much better to be remembered† (McCorkle, 1994). Ethel Waters Singing and Acting Style; Ethel Waters contributions setting her apart from other singers is that she sings Blues, Jazz, Showtunes, Pop, Dance music, Big Band, Broadway and Gospel. Most of her songs are ballads, yet carry upbeat Jazz embellishments. Her voice does not even sound humanly possible. In the 1940’s there were no voice enhancing technology. She developed this unique style of vocal pronunciation by combining two different elements passed down from her mother and her grandmother. Her grandmother told her to keep a low soft, toned voice. Her mother encouraged aggressiveness, loudness, forceful vocal tones. She combined the two styles of vocal projections to sing unlimited types of music. Her voice is not loud or flashy, but filled with emotions, projecting her charisma to the audience. After her Harlem night club acts, she sang â€Å"Oh Daddy. † Oh Daddy resulted in Ethel Waters being the first Black female signed by Black Swan Records. The song immediately topped best selling charts. Because of popularity from the song, she toured with the Black Swan Jazz Masters and Fletcher Henderson. From this tour, she became noted for her dance shimmys and soft, soothing singing style. Her personality and spirituality came through as she created individual ways of interpreting lyrics of songs she sang. Bringing her own individualism to music carried over into movie roles she played. Waters was cast in many television roles in 1920’s-30’s. She played many mammy roles. She always brought her own flair to the scripts, never interpreting roles exactly as written. â€Å"What was the most remarkable about Waters performance was how she reconstructed the mammy character into one that challenged stereotypes† (McElrath, no date). Producers not only seem to not mind her taking initiative to try something different, but were actually impressed by Waters own interpretations of the written scripts. Mammy characters were being portrayed as strong Black females, resembling lifetime heroes. â€Å"Mamba’s Daughters† is the movie that popularized and brought recognition to Waters as an actress. At this time, Black actors had only non prominent roles available to them. In 1943, all of that was about to change. She took advantage of what was available to her, incorporated superb acting skills and stage presence, breaking limiting traditions. Today, Waters is greatly appreciated by many Black female singers, dancers and actresses for opening doors for them. Cabin in the Sky; Cabin in the Sky was first released as an MGM Broadway musical in 1940. The Cabin in the Sky was a story about a man who was murdered because he could not repay his gambling debts. He has only a few months to save his soul before he can enter into heaven. In 1943, the film version of Cabin in the Sky was released, being the very first production to hire an all African American cast. This was the show that was the breaking point, allowing Black actors to play significant roles, eventually making them eligible to be nominated and receive awards. In these times, it was a financial risk to cast an all Black production. Everytime a new movie, musical, video or album is made, the production company invest plenty of money, hoping it will be a success with the public. MGM was a big enough and financially stable enough company to take the financial risk. It was also the changing of times. People wanted different entertainment, something extraordinary, something they never seen before. Waters, once again changed up her script she played as Petuna. This time, she added a very shocking, unexpected dimension to the role. Besides breaking racial barriers, Cabin in the Sky threw out all rules of ethic modesty. Waters stunned everyone by adding a a sexy, suggestive musical dance style influence to her character, she starred as a female singing and dancing while taking a bubble bath. In 1943, this was considered â€Å"past the limits. † The show was a huge success so much that it was nominated for an award; the Academy Award for Best Original Song. The show was nominated for the song, â€Å"Happiness is a thing called Joe,† sung by Ella Fitzgerald. Cabin in the Sky made historical changes, had people talking endlessly about the show for years. For all these years, no one ever heard of it. It was recently released on DVD in 2006. Declining Work for Ethel Waters; Even though she was a fabulous triple threat, an asset to any show, Waters quickly found herself unemployable. While theatre and music producers welcomed Waters changing up the roles she played to suit her individuality, there is one part of her that was not acceptable. All the producers complained about her bad tempered attitude. Usually, when something works, the producers will put up with most anything from actors. However, that phase is passing, because there is to many talented actors who will not cause problems. From 1942-1949, producers refused to cast her in any roles. For a while, Cabin in the Sky was her last role. The producers had enough when her temper flared her co-worker, Lena Horne sprained her ankle. Waters went into a jealous rage claiming that Horne was getting far to much attention. In 1949, producers gave her another chance. She played another mammy role in â€Å"Pinky. † Her exceptional performance in â€Å"Pinky† won her an award for Best Supporting Actress. (McElrath, no date). The Civil Rights Movement in the 50’s-60’s brought a change that did not help Waters. People felt her roles as mammy’s were degrading to Blacks, and showing them in a way that would not contribute to their respect. When Waters was growing up, her career ambitions was to work for rich white people. She did not work for rich white people, but her roles where a Black woman working for other people. The Civil Rights Movement frowned upon Black actresses playing domestic roles. Although Ethel Waters achieved respect for Blacks, her accomplishments are all forgotten. She is remembered as an actress that promoted Black housekeepers. Many people think of her as someone who broke racial and other barriers in society. His Eye On The Sparrow; Waters Autobiography â€Å"The two great struggles in Waters life were poverty and racism. But matching these were her two great strengths: an iron will and deep faith† (Anderson 2002). Waters spoke proudly of her spiritual faith, letting in be known her religious traditions is what gave her strength to overcoming obstacles and struggles. In 1951, Waters autobiography was published, named His Eye On the Sparrow. His Eye On the Sparrow, originally sung by two white men, Civillia Martin and Charles Gabriel, belongs to the gospel category. African American Ethel Waters were greatly inspired by lyrics of the song so much she used it for her intriguing autobiography. She recognized the lyrics as a reflection of her own life, and a reminder as to where her amazing strength came from. â€Å"Waters was blessed, however, with a singing voice, and would work her way through the black vaudeville circuit to Broadway and into Hollywood. She was known as a singer of Jazz, Blues and show music, but also for her strong Christian faith-she sang spirituals and gospels on tour with Billy Graham† (Jones, 2005). According to her, success was not influenced on behavior of people surrounding her, her race or economic or disadvantaged background, but influenced by her beliefs. â€Å"Why should I feel discouraged? Why should the shadows come†¦I sing because I’m happy; I sing because I am free† (Lyrics). The people surrounding her were disadvantaged, but she was strong and gifted. And she was Black! Those strong beliefs and sense of spirituality were all she needed for thriving success. â€Å"His eye is on the Sparrow, and I know he watches over me† (Lyrics). Fair or not, in those days people in positions to offer employment opportunities saw a Black person, and opinions regarding their abilities stopped right there. However, people like Ethel Waters changed all of that. Today, music is surpassing limitations because of combining cultures and different styles of music. The book follows her life from being born illegitimately to an unloving, uncaring mother living in poverty conditions to her fame on Broadway. Conclusion; Although Ethel did not realize it at the time, she lived a life that was very interesting and fascinating to many people. She was in demand for many performances because she was a fluent Jazz and Blues female vocalists. However, she sung all types of music. She opens the new world that blues and pop music can be sung by one singer. Her famous career began at a Halloween costume party, progressed to a professional theater, then Harlem Nightclubs, Vaudeville, eventually on television, and Broadway. Her acting career was just as successful, even with its ups and downs. Her religious beliefs and faith in God played significant roles providing her with inner strength making it possible to bring great entertainment across the screens and stages. Her autobiography, written just a few years before she died was based on a highly spiritual song played in sacred settings. Her accomplishments can be remembered in her movie Cabin in the Sky and her book, His Eye on the Sparrow. In 80 years, she made contributions and changes through her career with great influences. On September 1, 1977, she passed away of cancer. Notes; Anderson, George M. 2002. â€Å"Of Many Things. † America 186, no. 17: 2. Academic Search Complete, EBSCOhost (accessed October 23, 2007). http://search. ebscohost. com/login. aspx? direct=true&db=a9h&AN=6661900&site=ehost-live Jones, Kenneth, 2005 â€Å"His Eye on the Sparrow† Playbill Article 95572 PlayBill. com(Accessed October 23) http://www. playbill. com/news/article/95572. html McCorkle, Susannah. 1994. â€Å"The mother of us all. † American Heritage 45, no. 1: 60. Academic Search Complete, EBSCOhost (Accessed October 23, 2007). http://search. ebscohost. com/login. aspx? direct=true&db=a9h&AN=9401267528&site=ehost-live McElrath, Jessica (no date) â€Å"Remembering the Career of Ethel Waters† About. com; African American History ( Accessed October 24, 2007) http://afroamhistory. about. com/od/ethelwaters/a/bio_waters_e. htm Clips; TCM Trailers; Cabin in the Sky http://video. aol. com/video/blackvoices-tcm-trailers-cabin-in-the-sky/1636935 Ethel Waters; His Eye on the Sparrow http://video. aol. com/video-detail/ethel-waters-his-eye-is-on-the-sparrow/4163930375

Effects of Rising Technology Essay

In the twenty first century, evolution and constant use of technology have greatly impacted humans, and their ways to approaching media. Many people believe that technology has improved the quality of life of the people at a great depth, while others see it as a force that has escaped from human control. Modern technology such as Internet, may help people solve problems or gather information faster than an ordinary human being is capable of. At the same time, it can also destroy one’s social life and interactions with humans if proper balance is not maintained. While people’s thoughts regarding the two sides are intriguing, the question is, are the negative effects gradually outnumbering the positive ones? In the essay â€Å"Is Google Making Us Stupid† written by Nicholas Carr, and â€Å"The Multitasking Generation† by Claudia Wallis, we are presented with ways in which technology affects the daily lifestyle of human being. Even though both authors perceive some of the beneficial uses of modern technology, they ultimately pinpoint the negative effects of it to a large extent. While the bad effects remain constant between both authors, they introduce different aspects of ways humans are being affected – Carr, emphasizing on how technology (Internet in this case) has drastically changed the way humans acquire and present information, and Wallis, focusing on how technology (Media Multitasking) deteriorates social interactions among humans. In today’s world, uses of technology have become far more efficient than ever, and it is only increasing. Internet itself alone, has marched onto becoming the modern power source of simplicity and efficiency. When one hears about ‘efficiency’, a concept of getting a lot done with less amount of time spent, triggers to his mind. In other words, saving time while getting the maximum work done is the key, and that is what Internet delivers to human. In â€Å"Is Google Making Us Stupid†, Carr expresses his convenience of using Internet to do his research, â€Å"Research that once required days in the stacks or periodical rooms of libraries can now be done in minutes† (Carr 1-2). He acknowledges the fact that Internet makes his job as a writer easier, by saying that Internet is giving out information faster than before. The benefits are not only limited to easy access of Internet. The Internet is also taking over people’s daily life rather quickly as it can be programmed to perform certain functions of any information processing device. â€Å"It’s becoming our map, our clock, our printing press, and our typewriter, our calculator, and our telephone, and our radio and TV† (Carr 4), says Carr, as he refers to some of the devices used everyday, to explain the concept of Internet being a powerful computing system. Wallis, in the article â€Å"The Multitasking Generation†, also reflects on some positive effects of technology. Through the concept of â€Å"media multitasking†, or â€Å"listening to iTunes, watching a DVD and IMing friends all at the same time† (Wallis 3) to mention a few, Wallis refers to kids being able to absorb multiple tasks simultaneously, while possibly serving the kids with some benefits. One might be curious to ask how can technologies such as media be beneficial to children? Surprisingly, according to Wallis, â€Å"Piers†, the fourteen years old son in the Coxes family, â€Å"repairs the family computers and DVD player. † â€Å"Bronte†, Piers’ twin sister, â€Å"uses digital technology to compose elaborate photo collages and create a documentary of her father’s ongoing treatment for cancer† (Wallis 3). In the quote, Wallis expresses the fact that even children today, are aware of the beneficial power of technology, and they are quite capable of taking full advantage of it. While both authors present some of the positive effects of technology, as mentioned above, to us, each of them addresses different issues on how exactly uses of technology and technological improvements negatively impact human life. As people become addicted to the valuable web efficiency, it turns out that the Internet serves to be quite harmful towards human cognition in such that it diminishes the capacity of human concentration and contemplation. As Carr says in â€Å"Is Google Making Us Stupid†, â€Å"media supply the stuff of thought, but they also shape the process of thought† (Carr 2). In other words, Internet is controlling and changing the way we think or consume information and thus, flattering our own intelligence into â€Å"artificial intelligence† (Carr 8). People nowadays are so used to the information provided by the Internet that they do not rely on their own knowledge or think on their own like they used to prior to the advent of Internet. An instance that reflects this idea of self-manipulation is shown in Carr’s own statement, â€Å"Once I was a scuba diver in the sea of words. Now I zip along the surface like a guy on a Jet Ski† (Carr 2). Even though Carr does not go onto to say that he is becoming vacuous, he believes that his mind is changing due to spending so much time on the web over the last several years. Before, he was very much engaged into reading and deep thinking, whereas now he does not have the patience to do so. Skimming seems to be the fast and efficient way to get over it. Carr’s notion demonstrates people’s inability to absorb any lengthy texts because of excessive access to media, indicating to the negative impacts that media have on humans. Although Wallis in â€Å"The Multitasking Generation† implies a similar concept of negative effects of technology on humans as Carr, Wallis follows a different aspect to address the issue. While multitasking allows activities to be done in parallel in an attempt to achieve the possible outcomes more efficiently, it is for the most part, both physically and mentally impossible to do multiple tasks at the same time with accuracy. To add that to a large extent, the way it affects humans is that it deteriorates people’s ability to interact with each other in the society. â€Å"The mental habit of dividing one’s attention into many small slices has significant implications for the way young people learn, reason, socialize†¦Ã¢â‚¬  (Wallis 3), indicates multitasking as the factor, which young generations today are not aware of, the fact that they are being transitioned to a darker side of the society. Even the parents confess, â€Å"we don’t get out together to have a social life† (Wallis 3), clearly expressing their feelings towards the changes that are being caused by advanced technology. And while people are shifting to these changes, society is being affected as a whole. As usage of modern technology is prospering, the simplicity and efficiency in life are also rising. However, as people move on, there will be many controversies over the excessive usages of technology in form of media. There will be more concerns on whether the negative effects will override the positive effects sometime in the future. As of now, both Carr and Wallis emphasize on the negative impacts of technology on humans; however, Carr conveys that technology negatively manipulates people’s way of thinking and absorbing information, while Wallis believes that technology reduces people’s ability to focus on certain tasks and interaction with others in the society.

Business cycles, indicators, measures, economic evolution,outlooks Essay

Business cycles, indicators, measures, economic evolution,outlooks - Essay Example This decision came at a period when David A. Hoyt aged 58 to a step to retirement after a long-term working relation with wells Fargo as the head of wholesale banking. In a written statement the Company’s CEO, John Stumpf this reshuffles are aimed at pointing out the unique variety of high profile leaders in the organization and the value addition brought about by assigning them to head new posts. Sloan is expected to carry on his duties as the chief financial officer until the monthly report of the banks’ earnings are released. In his new assigned role Mr. Sloan will report directly to the CEO and be actively engaged in the company’s board committees. Sloan previously served as head of wholesale banking, commercial real estate and specialized financial services unit. The wholesale banking has proved to be a success bringing in 37percent of the banks net income. The economic principle applied in the event the Organization appoints a new Chief Financial officer is the principle that people respond to incentives.Whereby the reshuffles that are under taken in the organization are aimed towards motivating other heads to feel equal to new positions. The principle of increment in the profits indicates that such business ventures are of great assistance to others is also in application whereby through wells Fargo assistance to other wide range middle market commercial lending and international banking institutions. This has resulted in at profit margin of 37% to wells Fargo net income in the fourth quarter (Marshall, 315). The economic principle of people acting so as to achieve their set goals is also in application in the wells Fargo event. Where through chairing the wells FargoFinancial office for a period of four years and being able to achieve the profit margin for the company the decision of retirement is a rational act since various people choose

Computer Security and Biometrics Research Paper

Computer Security and Biometrics - Research Paper Example It is evidently clear from the discussion that due to recurrent technological developments, information and communication technology frequently diverts in new dimensions. The research and development in the context of information and communication technology is very effective. Moreover, the new and advanced form of technology has also facilitated vulnerabilities and threats to be more intelligent. Organizations require advanced protection and security from these threats and vulnerabilities. In order to protect information assets, organizations emphasize on implementing logical and physical controls to protect and secure organizational assets. Security issues can lead to many different aspects. For example, if the server containing customer data is breached, organization will lose its credibility and trust among the customer and that will result in business loss. Similarly, if a critical system is hacked by internal or external sources, organization’s financial data along with goals and objectives can be revealed to other competitors. For securing logical and physical threats, organizations implement firewalls to deploy packet filtering, eliminating viruses and malicious codes, intrusion detection system to continuously sense the behavior of the network, biometric systems for physical authentication of employees, incident response teams to recover the loss on immediate basis and IP cameras to monitor their critical information assets on the network. System Security As per (Dhillon 451), there are three types of controls that will address the three systems i.e. formal, informal and technical. Example of each one of these is illustrated as: Formal control: Modifying organization structure Informal control: Security awareness Technical control: Restricting unauthorized access Formal controls provide assistance to technical controls, as they govern and address issues of integrity in application and data that may lead to high risk and cost. Likewise, in order to govern formal controls, assignment of jobs and responsibilities is vital, as this allocation of duties and responsibilities will set alignment with business objectives. Formal controls are associated with management aspect that will deploy strategic security management practices. The security management will select employees from all departments of the organization where necessary. Moreover, the security management will address data protection legislations, security audits, regulatory compliance, legal and insurance issues, hiring criteria for employees, misconduct, risk assessment, incident management and response etc. Informal controls are associated with security awareness programs considered as the cost effective tool used to aware employees for ‘do’s and don’ts’ while accessing data or information resources. As risk environment is constantly changing, a comprehensive education and security awareness program is extremely important that will conduct periodic awareness sessions for new employees, or new technology or any relevant risk that needs to be addressed. Therefore, the security awareness program should be considered as a ‘common belief system’ (Dhillon 451). Lastly, the technical control that is not limited to authentication of a user along with assigning proper rights on an application or operating system. In order to apply confidentiality to data, encryption, hashing, encoding methods are adopted by organization. Likewise, smart card is the most popular one (Dhillon 451). Moreover,

Mustafa Kemal Ataturk and Kemalism Essay Example | Topics and Well Written Essays - 2500 words

Mustafa Kemal Ataturk and Kemalism - Essay Example This is the official cult. His biography is read like hagiography of saints. After more than half a century after his death most of the Turks with bated breath speak about the penetrating gaze of his blue eyes, his tireless energy, strength of mind and indomitable will. Mustafa Kemal was born in Thessaloniki in Greece. At that time the area was controlled by the Ottoman Empire. His father was a middle-ranking customs official, his mother - a peasant. After a difficult childhood, lived in poverty due to early death of his father, the boy entered the Salonica Military School, then the Monastir Military High School and in 1889, finally, the Ottoman Military Academy in Istanbul. There, in addition to military disciplines, Kemal studied the works of Rousseau, Voltaire, Hobbes and other philosophers and thinkers that certainly influenced his views. At the age of 20, during training, Kemal and his friends joined a secret revolutionary society - Vatan ve Hà ¼rriyet (Motherland and Liberty). Failing to come to understanding with the other members of the society, Kemal left Vatan and joined the Committee of Union and Progress, which has collaborated with the movement of the Young Turks (Turkish bourgeois revolutionary movement, setting a task to replace the sultan’s autocracy with constitutional order). Kemal was personally acquainted with many key figures in the Young Turk movement and was involved in the coup in 1908. At the outbreak of the World War I, Kemal, who despised the Germans, was shocked by the fact that the Sultan of the Ottoman Empire became their ally. However, in spite of the personal views, he skillfully commanded the troops entrusted to him. So, in Gallipoli, in April 1915, he blunted the attack of the British forces several weeks, earning the nickname â€Å"Savior of Istanbul†. It was one of the few victories of the Turks in the war. He told his subordinates not only to attack but to die. It is

BP In The World Market Essay Example | Topics and Well Written Essays - 1500 words

BP In The World Market - Essay Example Understanding all the relative dynamics enables one to make informed decisions regarding the amount of finances to invest, at what time to make the investment and at what time to pull out of the company. Timely decisions in this regard would go a long way in ensuring the safety and security of the respective investment. Most importantly, informed decisions in this regard would enable the investor to attain the primary goal of profiting from the respective business. It is against this background that this paper provides a share portfolio review. The company of choice pertains to the BP gas and oil company that has been stable in the financial share market over time. To enhance a coherent consideration, it begins by justifying the choice of the company. It then proceeds to an analysis of the performance of the invested shares and provides an informed judgment as to whether the performance was good. Finally, it presents the reasons that informed the investor with respect to keeping the shares in the company. The company has a broad consumer base comprising of various clients drawn from diverse economic backgrounds. These customers are scattered across the globe in 90 different countries. Its business segments include production, exploration, marketing and refining (BP, 2011). Through the respective segments, it has succeeded in providing fuel as well as fuel products employed for transportation, providing energy, heating and lighting. The relative retail brands have equally been important as a part of the company’s diversification plan.

Marketing Essay Example | Topics and Well Written Essays - 2500 words - 7

Marketing - Essay Example Furthermore, it has also been observed that, firms which offer interchangeable service channels are deemed to be ‘extremely appealing’ by the customers (Bendoly et al. 2005, Pp. 314). There is a substantial rise in the use of telephones and internet which are increasingly being integrated into the multi-channel service systems, and are substituted by the traditional means of communication such as face-to-face channel. Multi-channel retailing affords the customers to use additional service channels which entails a wider range of service outlets; increased convenience of shopping; time savings as well as reliability (Coughlan et al. 2001). Multi channel retailing offers several benefits to the firms in the form of service innovation; cost reduction; increased automation; customization of services; greater flexibility etc., among others (Bitner et al.2000). Maximising customer satisfaction is the key objective of multi channel retailing (Moriarty & Moran, 1990; Coelho & Eas ingwood, 2003) which is accomplished through an integration of various channel formats (Montoya-Weiss, Voss, & Grewal, 2003). Of all the channels of distribution, internet is ranked highly by both the sellers as well as the customers, as an appropriate and effective tool for enhancing the shopping experience of the customers. According to claims made, in recent research reports, there are various evidences which point to the fact that consumers with access to multiple retail channels, spend comparitively more than those with access to single channel of distribution. Furthermore, multiple channel retailers are known to have a wide base of loyal customers and repeat shoppers, as compared to those who offer a single channel of distribution (Berman, 2007). Such major shift in consumer preferences have acted as a major trigger for the retailers, compelling them to review their channel integration strategies, and take active steps in transforming the way they approach and target their cus tomer segments. Multi channel retailiers today, clearly have an edge over their single channel counterparts, both - in terms of competitive standing in the industry as well as higher customer satisfaction. Definition of Multichannel Retailing According to Levy & Weitz (2009) Multi channel retailing refers to an integrated set of activities which involves sale of products or services to the customers, via more than one channel of distribution. Berman and Evans (1998) classify retailing in accordance with store based and non-store based. Multi-channel retailing thus, refers to the integration of store based retailing with the non-store based channel. Multi-channel retailing in the Banking sector There has been a significant increase in the revenue growth in retail banks across the globe. This is because, of a tremendous shift in the number of channels used to reach their customers, leading to an enhanced customer experience; better market segmentation; ability to deliver an effective product mix; and a remarkable improvement in the service operations. The key channels of distr

Poem Assignment Analysis or Character Example | Topics and Well Written Essays - 1000 words

Poem Analysis or Character - Assignment Example He yearns for the freedom of his earlier life. His lust for wandering is not yet over and he wants to roam the world with his old mariners. Although he is now back in his own kingdom with his wife and son he is still feeling restless and depressed. The poem brings out the agony of his heart as well as his indomitable spirit.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The contentment of domestic life is not for a man like Ulysses who is a traveler at heart and by soul. He misses his eventful past life and regrets that he has to now â€Å"mete and dole/Unequal laws unto a savage race,† (Tennyson, 1090, line3). Ulysses’ age is not a barrier to him. His soul still yearns for fresh adventures -â€Å"Come, my friends,/  Tis not too late to seek a newer world.† (Tennyson, 1091, line56) Some of the lines in this poem are enjambed. This means that the sentences often end in the middle rather than the end of the lines. Also the thought expressed in the line does not end with the li ne break-up -  Ã¢â‚¬Å"I cannot rest from travel: I will drink  / Life to the lees: all times I have enjoyed† (Tennyson, 1090, line6) Here the poet expresses different thoughts in different sections of the poem. Initially we see legendary warrior who has returned home and finds the daily routine of life boring and mundane. His yearning for fresh adventures comes through in nearly every line. His aged wife gets mentioned only in two lines of the poem. Likewise he does not seem to have any attachment towards the subjects he governs. His attention is focused only on traveling with his old companions in search of fresh adventures.     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ulysses thinks his son Telemachus shall be a prudent king. Telemachus will inherit the throne from his father and govern Ithaca. As for himself Ulysses only wants to venture out in search of a new world- â€Å"Come, my friends/Tis not too late to seek a newer world.† (Tennyson, 1091, line57) Ulysses is we ll aware of the risks involved but this does not deter him. Neither old age nor the fear of death frightens this old warrior. Instead he exhorts his mariners to come with him on one last voyage. This poem also makes a statement about defying death and old age. Although death is inevitable we should not allow the fear of death to stop us from reaching our goal. A man should have the courage to live for the moment. Thus we might say this poem is an allegory about mortality. This idea is expressed vividly in the following lines:-   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   â€Å" We are not now that strength which in the old days     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Moved earth and heaven; that which we are, we are,     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  One equal-temper of heroic he arts,     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Made weak by time and fate, but strong in will     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  To strive, to seek, to find, and not to yield.† (Tennyson, 1091, line66) Thus the feelings of the poet are similar to the sentiments expressed by Ulysses when he tells his men â€Å"To strive, to seek, to find, and not to yield.† (Tennyson, 1091, line70) It is the indomitable courage of Ulysses that appeals to the poet and which finds expression in this poem. It is this fearlessness, which is an integral part of Ulysses’s character. The Ulysses we find in this poem cannot be called a perfect hero. There are several flaws in his character. Perhaps these imperfections make him more

Analyze the article Assignment Example | Topics and Well Written Essays - 250 words - 1

Analyze the article - Assignment Example he LED bulbs but affects the environment owing to a change in food chain from attracting more insects making them easy food for predators and being shipped away in ships. The article is about the use of LED bulbs that use 90%less energy than incandescent bulbs and â€Å"lasts 100,000 hours compared with 1,000 hours for tungsten filament light bulbs† (Zolfagharifard, 2014). However, despite being good for the environment, the article basing on the findings of New Zealand-based institute Scion, states that the LED lights have a problem to insects that are more attracted by LED spectrum of light. Blue light generated by LED lights attract insects and they â€Å"claim the attraction can be fatal, causing flies to be thrown off their usual path and into the jaws of predators, disrupting the food chain† (Zolfagharifard, 2014). The other concern is that LED light â€Å"near ports could attract flying pests, such as the gypsy moth (pictured), that are accidentally transported by ships† (Zolfagharifard, 2014). The article mainly deals with the impact of LED light attraction of on insects including high rate of insects being eaten by predators and transportation on ships and the relation of these on the food chain. The findings of the institute relating to the impact of the LED light is interesting and requires the need for better understanding the new technology to avoid harming the environment and altering the food chain. The impact of article to me is that it changes my view on the LED light that I have always believed to be a worthy invention and there is a need to determine ways to reduce the attraction of insects to LED

Songs and Poetry Essay Example for Free

Songs and Poetry Essay Develop a kit which contains the following : * One song ( of a duration of 3 – 5 minutes ) and one poem ; * For the song, you may either retain an established tune and create your own original lyrics or create your own tune as well as original lyrics ; * Your song and poem must meet the requirements of the syllabus and the curriculum standards of the primary ESL Classroom; * Provide a brief rationale/justification for your selection. * One lesson plan for a duration of 60 minutes for each of the selected song and poem. * Your lesson plan should include worksheets, task sheets, etc. All teaching aids are to be submitted together with the lesson plan. Your kid will be assessed on the following criteria : * Suitability of the song and poem selected in relation to the lesson planned; * Originality and creativity of teaching ideas / activities designed; * Evidence of a gradation of activities that lead to successful learning of the intended learning outcomes; * Appropriate and a variety of teaching materials. You may present your kit in the following ways : * In booklet form ; * In a ring file with clear separator; * Any other presentations which you deem to be effective and attractive. Justification / rationale for the selection of song . Song: Old Pak Karim Had A Farm ( Adapted from Old Macdonald Had A Farm ) Genre: Nursery Rhymes * Age * The song is suitable with the targeted group, year 3 KSSR because it contains a little vocabulary and the students are familiar with the words used in the song. For an example, cow, duck and pig. * Content * Teacher should choose a poem that encourage and motivates the students. So I personally belief that the song that I have chose will motivate and  engage the students in the lesson as it focuses on different types of animals and the sounds they make. * Proficiency level * The rationale of choosing this song to be taught to a Year 3 students is also because of their proficiency level. At this primary level, I feel that the students are not exposed to difficult vocabularies but to only certain comprehensible words. So, this important element fulfills the choice of my song that is ‘’Old Pak karim’’ because it contains simple words . Not only that, the rhythm and the tempo of the song is also on par with the students’ proficiency level. It does not have a fast tempo and complicated music which will bore the students. * Interest * The song that I have designed for the Year 3 KSSR students, develops motivation among the students, develop imagination among them about animal, stimulates curiosity, draw on personal experience. I belief that when a teacher proposes the students with a stimulus that the students have experienced before, it will make them to indulge in that particular lesson because it is something of their interest. Directly this song will encourage active participation among the students, and create desire to continue learning. * Culture * This song will create a phenomena to expose the students whom are from urban areas and had never seen farm animals such as cows, pigs and so on. By using this song, teacher will be able to expose the students with a farmer’s lifestyle and their culture. He/ she may explain the daily routine of a farmer or different types of animals that can be found in a farm. * Resources * This song can be easily found in the internet and teachers could simply download the song and have an interesting lesson in the classroom. Lesson plan Date | 21st March 2013| Time| 10. 00 – 11. 00 am| Class | Year 1| Number of students| 25 students | Students’ level| Mixed ability class| Theme| World of Knowledge| Topic| Animals and the sounds they make. | Focused / Main skill| Language Arts | Integrated skills| Listening, speaking and writing | Curriculum Specification| 1. 1. 3 Able to listen to, say aloud and recite rhymes or sing songs with guidance. 1. 1. 4 Able to talk about a stimulus with guidance3. 1. 1 Able to demonstrate fine motor control of hands and fingers by : ( a ) handling objects and manipulating them. 4. 1. 1 Able to enjoy nursery rhymes, jazz chants and action song through non-verbal response. 4. 1. 2 Able to recite nursery rhymes, jazz chants and sing action songs with correct pronunciation and rhythm. 4. 3. 1 Able to produce simple creative works with guidance based on : ( a ) nursery rhymes 4. 3. 2 Able to take part with guidance in a performance based on : ( a ) nursery rhymes | General objective| To expose students with different types of animals and the sounds they make. | Specific Objectives| By the end of the lesson, students should be able to : 1. Listen to the song and take part in an oral activity with 100 % accuracy. 2. Enjoy and sing the song with 100 % accurate pronunciation. 3. Follow the actions and movements. 4. Create a simple creative work, face mask according to their characters they are appointed to. | CCTS| None| Grammar| Verbs | Vocabulary| Cluck, oink, quack, woof , moo| Teaching aids| 1. Pictures of different types of animals. 2. White board 3. Song clip 4. Speakers 5. Computer 6. Manila cards 7. Marker pens 8. String | Moral values| Love the animals. Cooperation. Group work. Sharing. | Previous knowledge | Students are exposed to several types of animals and they have been taught to do animal masks. | Stage / Time| Content| Teaching Learning activities| Remarks / Rationale| Set induction( +- 5 minutes ) | Talking about oneself. | 1. Teacher gets into the class and capture the students’ attention by asking them few question about themselves. Ex : Hello students, how are you all feeling today? * Do you have any pets at your house ? * Can you name some of the farm animals that you know. 2. After having the students to respond, teacher proceed to the next stage of the lesson. | Rationale The rationale for having a two way interaction during a set induction is to ensure that the students are ready physically and mentally. Having a two way communication will give a room for the students to speak out about themselves and motivates them to learn the lesson that has been designed for them for that particular day. | Pre stage ( +- 10 minutes ) | Introduction of a character. Different animals. | 1. Teacher paste a male character on the board and introduce him briefly to the students ( Refer to appendix 1 ) 2. Next teacher pastes pictures of various animals on the board. ( Refer to appendix 2 ) 3. The teacher points out few students and get them to name the animals that has been pasted earlier. 4. Then, the teacher asks the students to make the sounds that the animals make. 5. Teacher observes the students’ participation in the classroom. | Remarks-Now let me introduce Pak Karim. He has few animals with him. | While stage ( +- 20 minutes )| Listening comprehension -Cow, Duck, Chicken, Pig, Dog. | 1. Teacher plays a song clip ( Refer to appendix 3 ) and requires the students to watch and listen to him/ her. 2. Next, teacher plays the song clip and the students will have to sing the song along with the teacher. 3. Then, the teacher plays the song again and this time with few movements and actions that is suitable with the animals. 4. Students mimic the actions and the movements done by the teacher and moves around the classroom to do the actions and movements together with the sound clip. 5. Once the song has been sung, teacher ask few WH- question to the students. Ex : what is the sound made by a dog? * What is the sound that a cow makes? * Oink, oink,oink is made by which animal? 6. Teacher calls out few students, one at a time and ask them to make sound and actions of certain animals that they have learnt earlier. 7. Energetic performance will be rewarded with claps. | Rationale -This is to ensure that the students have listen and comprehended the song well. -Claps are considered as a positive reinforcement for the students which will encourage and motivate them to stay active and participate in the lesson. | Post stage ( +- 20 Minutes )| Language arts | 1. Teacher divides the students into 5 groups and appoint them to the animal characters that is involved in the song entitled â€Å" Old Pak karim Had A Farm†. 2. Each group must have 1 beginner, 2 intermediate and 2 advanced students. 3. Teacher distributes 5 pieces of A4 sized manila cards, strings and few marker pens to each groups. 4. Once the teacher is done with the distribution, she / he will have to give a clear instruction on what has to be done by the students. 5. Teacher walk around the classroom from one group to another to monitor the group activity. 6. After 15 minutes, teacher ask the students to wear the mask that they have created and get them to make the sound of the animals by pointing to one group to another. 7. Then the teacher proceeds to the next stage of the lesson. | RemarksThe students will have to share some of the materials among the group members. This will indirectly teach them how to be tolerant and to work in a group. | Closure( +- 5 Minutes ) | Let’s sing along | 1. Teacher asks the students whether they are ready to sing a song. 2. Teacher ask the students to stand up and sing along the song with the teacher. 3. Each groups will have to make sound when their respective characters appears in the song. 4. Teacher ends the lesson by instilling moral values among the students. Ex :- You should always love the animals. * You should not torture or kill them. | RemarksThe students sing the song together with the masks that they have designed and created. | Appendix 1 Old Pak Karim Appendix 2 Pictures of different animals . Rationale / Justification for the selection of the poem. * Age * This poem is suitable with the targeted group which is Year 3 students. Not only that, I belief that this poem can be proposed to the students because the students will be able to comprehend its content. Adding to that, students of this age will enjoy this poem because its a narrative poem which tells a story on a trip to a Zoo and revolves around animals. * Content * I feel that the content of this poem will engage the students and they will enjoy it because it is a narrative poem which narrates a trip to the zoo. So, directly it will provide a room for the students to develop their imagination regarding the topic. Not only that, the author has used simple language; students will not face difficulties in understanding this poem. Adding to that, this poem contains only 6 stanzas with four lines each. So the length of the poem will not bore the students and it is evident that students will be bored and demotivated if they are given a epic or long poem in this young age. Because, at this point of age, students will be looking forward for poems which is short in length but a quality one. The content of the poem revolves around a theme in the curriculum which is world of knowledge and it is applicable to Year 3 students as it gives information and students gain new knowledge from it. * Proficiency level * This poem is suitable with the students proficiency level. They will be able to digest and understand the meaning that is conveyed in the poem by the author. Not only that, students of this age will be able to appreciate this poem and will be able to take part in the activities that is done by teacher using this poem. * Interest * Not only that, according to Hickman ( 2003 ) illustration, color, format, length and type of print can also influence children’s choice. â€Å"A trip to the zoo† could definitely influence and capture the students attention because of the illustration at the bottom of the poem. The illustrations are colourful and mind captivating. * Values * Apart from teaching the students with different animals that can be found in the zoo, teachers could instill moral values among the students through this poem. Teachers can list out and teach the students with several good values that need to be practiced by every human beings in the world such as love the animals, animals are humans best friend and so on. So using this poem teachers could mould the students into betterment. Lesson plan Date | 21st March 2013 | Time| 10. 00 – 11. 00 am| Class | Year 3| Number of students| 25 students | Students’ level| Mixed ability class| Theme| World of Knowledge| Topic| A Trip To The Zoo| Focused / Main skill| Reading | Integrated skills| Listening, speaking, writing and language arts | Curriculum Specification| 1. 1. 3 Able to listen to, say aloud and recite rhymes, tongue twisters and sing songs paying attention to pronunciation, rhythm and intonation. 1. 1. 4 Able to talk about a stimulus with guidance. 2. 2. 2 Able to read and understand phrases and sentences in linear and non – linear texts. | General objective| To expose students with different types of animals and have an interesting lesson using a poem. | Specific Objectives| By the end of the lesson, students should be able to : 1. Listen and enjoy the song and take part in an oral activity with 100 % accuracy in pronunciation. 2. Understand the poem and be able to complete a task with 100 % accuracy. | CCTS| None| Grammar| Verbs ( Trick , Waddle , Chewing , Swing )| Vocabulary| Muddy Pen, Cage, Feed, Rope. | Teaching aids| 1. Video Clips ( 1 song and 1 video clip on Madagascar ) 2. Speakers 3. Computer 4. White Board 5. A big picture of a Zoo scenario 6. Task sheet 1 | Moral values| Love the animals. | Previous knowledge | Students are exposed to different kinds of animals that can be found in the mother earth. | Stage / Time| Content| Teaching Learning activities| Remarks / Rationale| Set induction( +- 5 minutes ) | Sing A song Entitled â€Å" Going To The Zoo Tomorrow â€Å"| 1. Teacher enters the classroom and captures the students’ attention by asking them few question. Ex : How are you feeling today? * Are you ready to learn today? * Can you name some animals that you are familiar with. 2. After that, the teacher plays a video clip on â€Å" Going To The Zoo Tomorrow† ( Refer to appendix 1 ) and gets the students to sing along. 3. Once the song has been sung, the teacher asks the students whether they enjoy the song and why they enjoy the song and then proceeds to the next stage of the lesson. | Rationale The rationale for having a two way interaction during a set induction is to ensure that the students are ready physically and mentally. Having a two way communication will give a room for the students to speak out about themselves and motivates them to learn lessons that has been designed for them for that particular day. Adding to that, having a song in the set induction is a great way to ignite the interest among the students. | Pre stage ( +- 10 minutes ) | A Zoo Scenario | 1. The teacher paste a big picture of a scenario at a Zoo ( Refer to appendix 2 ) on the whiteboard. 2. Teacher will have to get the students to talk about the stimulus given. 3. Teacher should ask few questions as follows 🙠 a ) What can you see in the picture? ( b ) Name the animals in the picture. ( c ) Do you like these animals? ( d ) which animal would u like to keep as a pet ? Why? 4. Teacher observes the students’ participation in the classroom. | | While stage ( +- 20 minutes )| Reading comprehension Muddy Pen, Cage, Trick, Waddle, Chewing, Swing| 1. Teacher gets the students to settle down and distributes a reading text which is a poem entitled â€Å" A Trip To The Zoo† ( Refer to Appendix 3 ) 2. Teacher reads the poem and the students repeat after her/ him. 3. Teacher stops and explains the meanings of several difficult words which are the new grammar and vocabulary that the students might encounter in the poem. 4. Teacher ask the students to write down the meanings of the words by the side of the poem. 5. Once the poem has been read, teacher ask few WH- question to the students. ( a ) Do you understand the poem? ( b ) Who wrote this poem? ( c ) How many animals are mentioned in the poem ? ( d ) What is the meaning of waddle? ( e ) Which animal has a long neck and can reach very far ? ( f ) Which animal is so colourful and beautiful ? ( g ) what are the characteristics of these animals ? | Rationale -This is to ensure that the students have comprehend and understand the poem very well. | Post stage ( +- 20 Minutes )| Individual self assessment | 1. Teacher distributes task sheet 1 ( Refer to Appendix 4 ) to each students. 2. Once the teacher is done with the distribution, she / he will have to give a clear instruction on what has to be done by the students. 3. Teacher walk around the classroom to monitor the students and guide them if they could not accomplish the task given. 4. After 15 minutes, teacher checks the answer together with the students. 5. Teacher point out certain student to read the question and the answer. 6. Students whom manage to get all correct answers will be rewarded with handclaps. | RemarksTask sheet will be distributed together with a sheet of paper contains pictures of different animals ( Refer to appendix 5 ) | Closure( +- 5 Minutes ) | Let’s watch a cartoon | 1. Teacher asks the students whether they are ready to watch a cartoon. 2. Teacher puts up the cartoon / video clip on Madagascar. ( Refer to appendix 6 ). 3. Once the cartoon has end, teacher recalls the animals that they have learned for that day. Ex : what are the animals that you saw in the cartoon ? * Do you want to go to a Zoo and watch these animals in the future, during the holidays perhaps. 4. Teacher ends the lesson by instilling moral values among the students. Ex :- You should always show some care and love towards the animals. | Rationale The rationale of having the students to sing the song again is to end the lesson for that day in a more interesting way rather than ending the lesson with tons of homework. | Appendix 1 Video clip Title: We Are Going To The Zoo Tomorrow Appendix 2 Picture of Scenario at the Zoo Appendix 4 Paste the correct picture of animal in the space provided and write the name of the animal below the picture. 1. Huge animal in the world. It has a long trunk and it does tricks at the zoo. Which animal is this ? | | 2. Its feathers are so colorful and has a long neck. It walks slowly and beautifully. | | 3. This animal is so old and sleeps in a very muddy pen. They are so smelly. | | 4. He is the king of the jungle. He loves to eat meat. He sits on some big rocks in his cage. Who is this ? | | 5. It is the tallest animal in the world. It comes over and eats the food from our hand and has a long neck that he can reach far. | | 6. These animals waddle around in their cold spot. They are black in colour. | | 7. It do not have legs like other animals. It makes ‘’hiss’’ sound and they are poisonous. | | 8. These animal swings in a rope and it swings way over the small ponds. | | Appendix 5 Pictures of animals that need to be pasted in task sheet 1. | | | | | | | | Appendix 6 Video Clip on a cartoon â€Å"Madagascar† Appendix 3 Poem entitled â€Å" A Trip To The Zoo† A TRIP TO THE ZOO Author: Deenadevy IT IS SUCH A BEAUTIFUL DAY WE WANT TO GO TO THE ZOO, PACK A PICNIC LUNCH GRAB A HAT SEE LOTS OF ANIMALS BIRDS TOO. WE WILL STOP AND VISIT THE ELEPHANT WATCH THEM DO A TRICK OR TWO, WALK PAST THE ZEBRAS. THERE STANDS FOUR SEE THE PEACOCK FEATHERS SO BLUE. THERE LIES TWO OLD HIPPOPOTAMUS SLEEPING IN A VERY MUDDY PEN, WE SEE THE LION SITTING ON SOME ROCKS IN HIS CAGE I HAVE NEVER BEEN. WE GET TO FEED THE GIRAFFE HE COMES OVER AND EATS FROM OUR HAND, WITH HIS LONG NECK HE CAN REACH VERY FAR ON HIS TONGUE MY FINGERS OFTEN LAND. WE SEE LOTS OF SNAKES, TURTLES AND SPIDERS WE VISIT THE PENGUINS IN THEIR COLD SPOT, IT IS FUN TO WATCH THEM WADDLE AROUND FLY TO THE OUTSIDE, THEY CAN NOT. WE PAST BY THE CAMELS CHEWING SOME FEED SEE MONKEYS SWINGING ON A ROPE, THEY SWING WAY OVER THE SMALL POND INTO THE WATER, THEY NEVER FALL-I HOPE.

Normative ethics Essay Example for Free

Normative ethics Essay Metaethics talks about the nature of ethics and moral reasoning. Discussions about whether ethics is relative and whether we always act from self-interest are examples of meta-ethical discussions. In fact, drawing the conceptual distinction between Metaethics, Normative Ethics, and Applied Ethics is itself a metaethical analysis. Normative ethics is interested in determining the content of our moral behavior. Normative ethical theories seek to provide action-guides; procedures for answering the Practical Question (What ought I to do? ). The moral theories of Kant and Bentham are examples of normative theories that seek to provide guidelines for determining a specific course of moral action. Think of the Categorical Imperative in the case of the former and the Principle of Utility in the case of the latter. Applied Ethics attempts to deal with specific realms of human action and to craft criteria for discussing issues that might arise within those realms. The contemporary field of Applied Ethics arouse in the late 1960s and early 1970s. Today, it is a thriving part of the field of ethics. Numerous books and web-sites are devoted to topics such as Business Ethics, Computer Ethics, and Engineering Ethics. Ethical Relativism Distinctions within Relativism There is a distinction between morals and mores. The latter can be defined as harmless customs (e. g. , tea at 4); the former as treatment of others (e. g. , the practice of Apartheid). In discussing Relativism, we are concerned only with moral practices. The Problem of Relativism: What one society considers Right, another Society considers Wrong. Therefore, RIGHT AND WRONG are RELATIVE to a PARTICULAR SOCIETY. Here we need to be aware of two things: (1) Confusing harmless conventions (The British drive on the left side of the road) with harmful practices (Clitorectomy is customary among the Somali). (2) Even if moralities may differ from society to society, it need not follow that Morality Itself is relative for there is a further distinction between CULTURAL (descriptive) RELATIVISM and NORMATIVE (Ethical) RELATIVISM. Cultural (descriptive) Relativism: The descriptive relativist simply notes certain sociological FACTS: (a) Factual Claims: x is considered right in Society y at time t and x is considered wrong in Society z at time t. (b) Empirical Conclusion: Moralities are relative [Note that the claims of Cultural Relativism are either true or false. ] Normative (ethical) Relativism The normative relativist goes BEYOND any sociological facts. (a) Normative Claim: What is considered right in Society x at time t IS right for that Society. (b) Theoretical (metaethical) Claim: Morality Itself is Relative. Note that ethical relativism does not logically follow from any truths uncovered by descriptive relativism. Note also that the ethical relativist has a hard time explaining how radical moral change can occur within a certain society (as with slavery or womens suffrage in the United States). Ethical Egoism Psychological and Ethical Egoism. As a metaethical theory of motivation, psychological egoism asserts the descriptive claim that all of our actions can be reduced to self-interest: Whenever people do something, it is only because they think something desirable for themselves will result from it. The claim is descriptive and thus open to counterexamples, and it is broad, stating a reductionistic thesis regarding all of our actions. (Contrast psychological egoism with the psychological state of sympathy, where the weal and woe of the other becomes the motive for our action.) Ethical egoism is a normative theory that states that our actions ought to be done from the perspective of self-interest. One of the problems with this position is that it might not be in ones self-interest to have eveyone act from the perspective of self-interest. This state of nature would not be desirable (in Hobbes terms, life would be beastly, brutal, and short) and so it might ultimately be in ones self-interest to enter into a contract with others that would place restraints upon self-interested actions. Utilitarian Theories Utilitarianism Utilitarianism is a normative ethical theory that places the locus of right and wrong solely on the outcomes (consequences) of choosing one action/policy over other actions/policies. As such, it moves beyond the scope of ones own interests and takes into account the interests of others. Bentham’s Utility Principle: (1) Recognizes the fundamental role of pain and pleasure in human life, (2) approves or disapproves of an action on the basis of the amount of pain or pleasure brought about i.e, consequences, (3) equates good with pleasure and evil with pain, and (4) asserts that pleasure and pain are capable of quantification (and hence measure). In measuring pleasure and pain, Bentham introduces the following criteria: INTENSITY, DURATION, CERTAINTY (or UNCERTAINTY), and its NEARNESS (or FARNESS). He also includes its fecundity (will more of the same follow? ) and its purity (its pleasure wont be followed by pain vice versa). In considering actions that affect numbers of people, we must also account for its EXTENT. John Stuart Mill adjusted the more hedonistic tendencies in Benthams philosophy by emphasizing (1) It is not the quantity of pleasure, but the quality of happiness that is central to utilitarianism, (2) the calculus is unreasonable qualities cannot be quantified (there is a distinction between higher and lower pleasures), and (3) utilitarianism refers to the Greatest Happiness Principle it seeks to promote the capability of achieving happiness (higher pleasures) for the most amount of people (this is its extent). Act and Rule Utilitarianism. We can apply the principle of utility to either PARTICULAR ACTIONS or GENERAL RULES. The former is called act-utilitarianism and the latter is called rule-utilitarianism. Act-utilitarianism The principle of utility is applied directly to each alternative act in a situation of choice. The right act is then defined as the one which brings about the best results (or the least amount of bad results). * Criticisms of this view point to the difficulty of attaining a full knowledge and certainly of the consequences of our actions. * It is possible to justify immoral acts using AU: Suppose you could end a regional war by torturing children whose fathers are enemy soliders, thus revealing the hide outs of the fathers. Rule-utilitarianism The principle of utility is used to determine the validity of rules of conduct (moral principles). A rule like promise-keeping is established by looking at the consequences of a world in which people broke promises at will and a world in which promises were binding. Right and wrong are then defined as following or breaking those rules. * Some criticisms of this position point out that if the Rules take into account more and more exceptions, RU collapses into AU. * More genearl criticisms of this view argue that it is possible to generate unjust rules according to the principle of utility. For example, slavery in Greece might be right if it led to an overall achievement of cultivated happiness at the expense of some mistreated individuals. Deontological Theories Acting from Duty Deontological normative ethical theories place the locus of right and wrong in autonomous adherence to moral laws or duties. Monistic deontology Kants Categorical Imperative (Act only on that maxim whereby thou canst at the same time will that it should become a universal law) provides the source of right action. Its first formulation states Act as if the maxim of your action were to secure through your will a universal law of nature; its second formulation states Always act so as to treat humanity, whether in your own person or that of another, as an end in itself, never as a means only. Actions that conform to these imperatives (i. e., right actions) and are, furthermore, done from a sense of duty, are the epitome of morally praiseworthy actions. Critics of Kants approach claim that his Categorical Imperative does not contain within it a way to resolve conflicts of duties. Lying is wrong can be interpreted as Never lie and thus Universal Principles can harden into Absolute Principles. Pluralistic deontology For the 20th Century philosopher W. D. Ross, there are a number of duties that reflection reveals and these form a group of prima facie obligations. The phrase prima facie (all things being equal) refers to the fact that these duties do not bind us absolutely, but rather that they generally hold absent any further considerations. Two key duties are nonmaleficence (dont harm others) and beneficence (help others). Other prima facie duties include dont lie, dont kill, keep promises, etc. When conflicts occur between duties, our actual duty becomes that which intuitive judgment discerns as the right thing to do (e. g. , lying to save the life of an innocent person). Critics are cautious about referring to intuition as the criterion for determining our actual course of action. Stephen Toulmin suggested that we weigh up, as well as we can, the risks involved in ignoring either, and choose the lesser of two evils. Thus, while the principles may be deontic in nature, a resolution of conflicts of principles could appeal to probable consequences. Virtue Ethics Historical Perspective There is a long tradition in ethics that places great importance on the kind of person one is. We not only want those around us to tell the truth (for example, according to the Categorical Imperative), but also to be honest. Both Aristotle (arete) and Aquinas (virtu) emphasized this aspect of ethics by highlighting the role of what we would today call character in their discussions of ethics (and the classic virtues of courage, justice, and moderation). David Hume also gave virtue and personal merit a key role in his ethical theory. The recent revival of interest in virtue ethics can be traced back to Philippa Foot. She writes that a person’s virtue may be judged by his innermost desires as well as by his intentions; and this fits with our idea that a virtue such as generosity lies as much in someone’s attitudes as in his actions . The Moral Concept of Virtue We should distinguish the virtues found in a particular society or culture (e. g. , chastity) from those virtues that can be supported by moral reasoning (e. g. , honesty). A virtue is a trait of character that is socially valued, and a moral virtue is a trait that is morally valued†¦Moral reasons must support a claim†¦of moral virtue . By emphasizing the priority of character in discussions of ethics, virtue theorists can say: †¦rather than using rules and government regulations to protect subjects in research, some claim that the most reliable protection is the presence of an ‘informed, conscientious, compassionate, responsible researcher’. The underlying view here is that character is more important than conformity to rules and that virtues should be inculcated and cultivated over time through educational interactions, role models, etc. A practical consequence of this view is that the education of, for example medical doctors, should include the cultivation of virtues such as compassion, discernment, trustworthiness, integrity, conscientiousness as well as benevolence (desire to help) and nonmalevolence (desire to avoid harm). Critical Evaluation of Virtue Ethics Often times we encounter morality between strangers (as when one enters an Emergency Room after a car accident). At these times, it’s not the person’s character, but his/her need to follow rules and procedures that seem to come to the forefront (Virtue is not enough). Furthermore, persons of ‘good character’ can certainly formulate ‘bad policy’ or make a ‘poor choice’ and we need to evaluate those policies and choices according to moral principles. Constructive Evaluation of Virtue Ethics Yet †¦ethical theory is more complete if the virtues are included†¦motives deserve to be at center stage in a way that some leading traditional theories have inadequately appreciated †¦ To look at acts without also looking at the moral appropriateness and desirability of feelings, attitudes, forms of sympathy, and the like is to miss a large area of the moral picture (BC, 4th Ed., 69) Liberal Rights and Communitarian Theories Today we often find moral problems framed by perspectives derived from political philosophy. Issues like euthanasia, stem cell research and abortion as well as distributive justice concerns such as social security and medicare, are likely to be seen along the liberal/conservative divide. Traditional moral theories need to take these frameworks into consideration. Will Kymlicka’s Introduction to Political Philosophy provides analyses of the philosophical ideas behind the â€Å"ideological debates† that now envelop many topics in moral philosophy. Of particular value is his discussion of liberal equality, libertarianism, and communitarianism. Liberal equality is often associated with the work on John Rawls in his Theory of Justice. It argues that we should rationally affirm two fundamental principles of justice designed to protect our political liberties and social opportunities. It can be directly contrasted with the libertarian ideas found in Robert Nozick’s Anarchy, State, and Utopia. Nozick challenges Rawls’s approach to social inequalities and argues for a minimalist state. But both authors (and their followers) conceive of individuals as ‘Socratic’ in nature, capable of reasoning about their life plan and questioning, in principle, the world around them. In this sense, they are both ‘liberals’ in the tradition of John Stuart Mill’s essay, â€Å"On Liberty. † â€Å"For liberals, the question about the good life requires us to make a judgment about what sort of a person we wish to be†. Thus liberals will emphasize the role of choice and freedom from government interference in private matters. For communitarians, on the other hand, individuals are not atomistic, ‘unencumbered selves’ individuals are situated within a community, embedded in the received wisdom of our human culture. Communal values are ‘authoritative horizons’ wherein we take our orientation toward life . The self is not prior to, but rather constituted by, its ends we cannot distinguish ‘me’ from ‘my ends’ [and] our selves are at least partly constituted by ends that we do not choose, but rather discover by virtue of our being embedded in some shared social context . Since self-determination does not occur in a vacuum, the government needs to support a social environment that is conducive to the development of what is best in all of us. For those communitarians who are social conservatives, this will often take the form of a promotion family values that can, for example, discourage changes in the institution of marriage. Broadly speaking, these two positions account for the divide between ‘liberals’ and ‘social conservatives’ in dealing with matters such as abortion and euthanasia. In these situations, liberals tend to become pro-choice and social conservatives tend to become pro-life. ***** As is to be expected in a modern, pluralistic democracy, many of these issues are addressed in the political realm and through the political process (including the courts). But the kinds of cases that arise within these areas should also be addressed within the framework of applied ethics as a way to get clearer about the nature of the problem and its potential for resolution. Indeed, we often see analyses found in applied ethics, such as the concept of a person in the morally significant sense or the distinction between killing and allowing to die, embedded in the political debate itself. Ethics of Care In the 1970s and 80s feminist writers began to question the assumptions behind many of the traditional ethical theories. Carol Gilligan’s work in moral psychology challenged justice-based approaches to moral discussion: men tend to embrace an ethic of rights using quasi-legal terminology and impartial principles †¦ women tend to affirm an ethic of care that centers on responsiveness in an interconnected network of needs, care, and prevention of harm. Taking care of others is the core notion. Annette Baier’s philosophical account of an ethics of care does not recommend that we discard categories of obligation, but that we make room for an ethic of love and trust, including an account of human bonding and friendship. In both of these accounts, there is a specific criticism of Traditional Liberal Theory and its emphasis on impartiality and universality: The impartiality and the ‘standpoint of detached fairness’ advocated by liberal theories of justice, overlook, for example, the moral role of attachment to those close to us. Speaking from the perspective of medical ethics, The care perspective is especially meaningful for roles such as parent, friend, physician, and nurse, in which contextual response, attentiveness to subtle clues, and the deepening of special relationships are likely to be more momentous morally than impartial treatment In articulating the challenge to universal principles, Beauchamp and Childress write: We can produce rough generalizations about how caring physicians and nurses respond to patients, for example, but these generalizations will not be subtle enough to give helpful guidance for the next patient. Each situation calls for a set of responses outside any generalization†¦. Proponents of an Ethics of Care emphasize the roles of Mutual Interdependence and Emotional Response that play an important part in our moral lives: †¦many human relationships involve persons who are vulnerable, dependent, ill, and frail †¦ [and] the desirable moral response is attached attentiveness to needs, not detached respect for rights (BC, 373) and The person who acts from rule-governed obligations without appropriately aligned feelings such as worry when a friend suffers seems to have a moral deficiency. In addition†¦insight into the needs of others and considerate alertness to their circumstances often come from the emotions more than reason. Thus the emotions seem to have a ‘cognitive role,’ allowing us to grasp a situation that may not be immediately available to one arguing solely from a ‘justice perspective. ’ Critical Evaluation of the Care Ethic The example of a nurse who personally wants to help a patient die, but who will not do so as it violates professional duty, shows that †¦the ethics of care must confront situations in which bona fide requirements of impartiality conflict with acting partially from care. Some feminists actually interpret the ‘care ethic’ as culturally determined by the male hierarchy. For example, a terminally ill grand mother may request to be allowed to die because she doesn’t want to be ‘a bother’ to her family. Here someone like Susan Sherwin sees a need to examine the social context of care as well as to establish limits to the ethics of care. Both enterprises would involve appeals to justice†¦ Constructive Evaluation of the Care Ethic Sensitivity and emotional response to particular situations (like family discussions with physicians) provide important guides to morally acceptable actions. A care ethic also seems to favor adopting procedures from Conflict Resolution and Dispute Mediation as alternative ways to approach an apparent ethical conflict. Hedonism The term â€Å"hedonism,† from the Greek word (hedone) for pleasure, refers to several related theories about what is good for us, how we should behave, and what motivates us to behave in the way that we do. All hedonistic theories identify pleasure and pain as the only important elements of whatever phenomena they are designed to describe. If hedonistic theories identified pleasure and pain as merely two important elements, instead of the only important elements of what they are describing, then they would call it Hedonism uld not be nearly as unpopular as they all are. However, the claim that pleasure and pain are the only things of ultimate importance is what makes hedonism distinctive and philosophically interesting. Philosophical hedonists tend to focus on hedonistic theories of value, and especially of well-being (the good life for the one living it). As a theory of value, hedonism states that all and only pleasure is intrinsically valuable and all and only pain is intrinsically not valuable. Hedonists usually define pleasure and pain broadly, such that both physical and mental phenomena are included. Thus, a gentle massage and recalling a fond memory are both considered to cause pleasure and stubbing a toe and hearing about the death of a loved one are both considered to cause pain. With pleasure and pain so defined, hedonism as a theory about what is valuable for us is intuitively appealing. Indeed, its appeal is evidenced by the fact that nearly all historical and contemporary treatments of well-being allocate at least some space for discussion of hedonism. Unfortunately for hedonism, the discussions rarely endorse it and some even deplore its focus on pleasure. This article begins by clarifying the different types of hedonistic theories and the labels they are often given. Then, hedonism’s ancient origins and its subsequent development are reviewed. The majority of this article is concerned with describing the important theoretical divisions within Prudential Hedonism and discussing the major criticisms of these approaches. The Origins of Hedonism . a. Aristippus and the Cyrenaics The Cyrenaics, founded by Artistippus were also sceptics and Hedonistic Egoists. Although the paucity of original texts makes it difficult to confidently state all of the justifications for the Cyrenaics’ positions, their overall stance is clear enough. The Cyrenaics believed pleasure was the ultimate good and everyone should pursue all immediate pleasures for themselves. They considered bodily pleasures better than mental pleasures, presumably because they were more vivid or trustworthy. The Cyrenaics also recommended pursuing immediate pleasures and avoiding immediate pains with scant or no regard for future consequences. Their reasoning for this is even less clear, but is most plausibly linked to their sceptical views – perhaps that what we can be most sure of in this uncertain existence is our current bodily pleasures. b. Epicurus Epicurus founder of Epicureanism, developed a Normative Hedonism in stark contrast to that of Aristippus. The Epicureanism of Epicurus is also quite the opposite to the common usage of Epicureanism; while we might like to go on a luxurious â€Å"Epicurean† holiday packed with fine dining and moderately excessive wining, Epicurus would warn us that we are only setting ourselves up for future pain. For Epicurus, happiness was the complete absence of bodily and especially mental pains, including fear of the Gods and desires for anything other than the bare necessities of life. Even with only the limited excesses of ancient Greece on offer, Epicurus advised his followers to avoid towns, and especially marketplaces, in order to limit the resulting desires for unnecessary things. Once we experience unnecessary pleasures, such as those from sex and rich food, we will then suffer from painful and hard to satisfy desires for more and better of the same. No matter how wealthy we might be, Epicurus would argue, our desires will eventually outstrip our means and interfere with our ability to live tranquil, happy lives. Epicureanism is generally egoistic, in that it encourages everyone to pursue happiness for themselves. However, Epicureans would be unlikely to commit any of the selfish acts we might expect from other egoists because Epicureans train themselves to desire only the very basics, which gives them very little reason to do anything to interfere with the affairs of others. c. The Oyster Example With the exception of a brief period discussed below, Hedonism has been generally unpopular ever since its ancient beginnings. Although criticisms of the ancient forms of hedonism were many and varied, one in particular was heavily cited. In Philebus, Plato’s Socrates and one of his many foils, Protarchus in this instance, are discussing the role of pleasure in the good life. Socrates asks Protarchus to imagine a life without much pleasure but full of the higher cognitive processes, such as knowledge, forethought and consciousness and to compare it with a life that is the opposite. Socrates describes this opposite life as having perfect pleasure but the mental life of an oyster, pointing out that the subject of such a life would not be able to appreciate any of the pleasure within it. The harrowing thought of living the pleasurable but unthinking life of an oyster causes Protarchus to abandon his hedonistic argument. The oyster example is now easily avoided by clarifying that pleasure is best understood as being a conscious experience, so any sensation that we are not consciously aware of cannot be pleasure.

Standards To Become A Lecturer Education Essay

Standards To Become A Lecturer Education Essay The assignment will consist of a reflective evaluation of your efforts and the outcomes achieved during the module supported by specific evidence of your graduate job search and career planning activities. The major part of the assignment will focus on Identifying professional standards relevant to your identified career pathway, standards and competences and comparison of skills with the required skills. The assignment will be focusing on career objective and planning for a better and secure future and will help to groom the skills to increase the chances for success in graduate recruitment process. The assignment will also cover some aspects of job portals and career planning for next 3 years. Introduction The day we born our beloved people attach some dreams with us and sometimes those dreams becomes the purpose of our living. Sometimes we create our own missions and vision. The only purpose all this serve at the end is success. Success meaning differs from people to people and nature to nature of the people. Humans work hard today to get a better and secure future. Even no matter how much they struggle, plan still they know the future is uncertain but at least they can try to make their own ways. All humans struggle to have a charming future and success in life (Arthur et al., 1995). According to Kotzà ©. K., Roodt, G., (2005) they work hard, make plans, career developments, all this is to avoid fear, fear of insecurity for the future with better career and profession. Our career and chosen profession depends on our nature. And the day we were born our nature started developing. Since the child sent to school, their race towards better career and towards destiny started. The parent s work hard to for their children to give them all facilities, better education, luxury. The only purpose for all this is to develop a good nature of the child. Parents want a return from child for all the hard work they do for them in term of good grades and positions. According to Arthur et al., (1995) the race continuous and the children become mature enough to decide and chose their own pathways. The basic concept behind studying is to secure future and get into a good profession to earn high and to live a luxury life. The image of education is a ladder towards better career and profession. Everyone has their own goals and preferences but the destiny is same success and better career. While the child studying they have given choice to choose a path towards their career in which they want to involve in future. The children have to plan out their academic pathways according to interest as it is going to the first stair towards their career. According to Lane, and Rajan, (2005) Career is stairs toward success or direction towards our destiny. The children have to test themselves by strengths and weakness they have to select a subject and field to continue their studies. Thats the crucial decision which a child has to take, when they dont have enoug h experience, enough knowledge to choose and differentiate between right and wrong. Some children take their decisions by influence from family, friends, and some took help of the career consultant to decide for them. Chosen profession: The profession I want to choose is teaching and I want to become a lecturer at Oxford University in my relevant field which is brand equity. According to Corrie, S., (2003) Teaching is the most respectful and noble profession. Responsibility of the lecturer is to grow and builds a strong personality of the student and to guide them in better ways. Education is the best way to help the nation to groom their abilities and to successful in future. Teaching should not count as a profession; it is more towards a responsibility to help the people in shaping their career and professional development. Due to inflation, there is a downfall for every industry except the education industry. Every organization is planning to cost-effective but still there are better opportunities for lecturers in the current economic disaster situation (EXETER, 2013). I want to get enough knowledge before starting the lectureship, so I can easily deliver it to my students without any hesitation and fear for lack of knowledge. I have chosen by pathway which is a bit long but it will help me to meet my destiny and have a successful future in it. Soon I am going to enroll in graduate assessment program, after passing it I will find a job in a multinational company to gain professional experience in Branding strategies and increasing the brand equity. I should have enough knowledge of the market and ability in the relevant field before I am going to start lectureship and deliver my knowledge to students (TheEducators, 2012). After getting almost 3-4 years professional experience I will apply for post-graduate program in Oxford University as it is the top university in the world. And my plan is to continue my lectureship in the same university so it will improve my chances to get lectureship if I get admission in the same university. Because during the PhD program, universities do offer to teach or be part of their research team to get some experience and earn at the same time. This will be good for my career and will increases chances to meet my dreams. I want to an expert of my field, and not to just have books knowledge. A professional should know all aspects either good or bad about the relevant field (EXETER, 2013). Oxford University is one of the leading educational institutions around the world. It is known for quality of education and the professional they have produced. Oxford University do offer faculty offers to their best students, and a promising career in research department (TheEducators, 2 012). The reason for choosing the same University for my studies which I have dreamed to work in is to learn their culture as a student and then while being the faculty member help the students which my teachers lacked. The main reason for doing PhD as it makes you stand out from the crowd, as in the world there are just a minor number of people who have plans to do PhD and have done PhD (SIMMONS, 2013). Standards to become a Lecturer According to Jobs.ac.uk, (2013) the basic need to become a lecturer is completely changes now. In earlier ages, the people do not required a post qualification degree but now it is necessary to complete PhD for lectureship. The qualification needs for lecture is to have a good masters degree with good GPA and a PhD in the relevant field. The lecturer will be requiring having some research or teaching experience. Hopefully while doing PhD program, I will be planning for career and working out on ways to maximize the chances of getting a job. The PhD will be the main basis of research experience. PhD took 3-4 years at least to complete and once it completed, it will go a long way to the career ladder. The lecturer should have professional experience which reflects their market knowledge and increase chances to get a lectureship. The lecturer should have enough knowledge which he/she going to deliver to students. And to have enough knowledge, the lecturer should master of their field. Students can ask any question which will come in their mind, and the lecturer is responsible to answer their queries on the spot (EXETER, 2013). According to SIMMONS (2013) Confidence is the most important thing which a lecturer should have. They are going to give presentations to students, answering for their questions and it can incase only if the lecturer is the master of the relevant field. The fear for lack of knowledge can destroy the career as the lecturer will not able to answer the students questions and while assessment of the lecturer, the students will give negative opinions which will not good for lecturer career. Lecturer should positive thinker. Teaching is not only a profession, it more a responsibility which help the student to groom their personality and build a positive character. If the lecturer is not a posi tive thinker then it will create negative impact on the nature of the student. Students are highly influenced by the teacher as they consider them as their mentor. According to (EXETER, 2013) the lecturer should posses the communication skills as their nature of the job is to communicate with students all the time. In class they will be delivering lecturer which is also a part of communication and out of the class; they will be giving counseling to students for betterment. Communication skills are very important in academic or non academic work. The first impression of the personality depends on the way of communication and choice of words. Effective communication not only helps in professional life, but also in personal life to make in a place in the hearts of people. Personal evaluation: The evaluation will be base on my career goal which I have chosen to make a career and way to live a life. The career I have chosen is to become a lecturer in Oxford University. The lectureship requires a person who is well qualified and the master of their field with some relevant experience (TheEducators, 2012). According to Jobs.ac.uk, (2013) the hiring institutions also assess personality of the person and their behaviors. As, far as the qualification and experience is concern, I am in a growing stage to groom my career and shine like a star. I am now enrolled in graduate program in the field of marketing with the majors of brand equity and strategies. After doing my graduation, I am going to enroll in many multinational firms for graduate recruitment process. Hopefully, after I get selected I will start working to gain some professional and market experience as it is the need to enroll in PhD Program. I want to work with Multinational Corporations to groom myself and shape mysel f as per need of market. After gaining 3-4 years experience I will apply for PhD program in Oxford University. The basic need for PhD is to have a good GPA in graduate program and as a good student I have 3.75 CGPA. I want to study in Oxford University on a scholarship and my academic qualification meets the need of it. According to Unimelb, (2013) as, far as the personality and character building is concern. I am a confident, hard-working student who has achieved scholarships several times. Getting a scholarship proves my likeness towards studies and knowledge of my relevant field in which I want to make a career. I am a brilliant and favorite student of my teachers with a positive behavior. My teachers also impress from my communication skills and they recommend me to a lecturer like them in future. As, my teacher are my mentor, I also want to mentor for my students and groom their personality with positive behavior and attitude. I have to analyze the SMART factors or build these factors in me for success in future. I am focus towards my specific career and can access easily as I have a simple personality. My hard work and determination makes things achievable for me and I understand the value of time as it is more important than money. I have a positive realistic approach through which I perceive d things and take decisions (EXETER, 2013). Graduate Recruitment Process According to Unimelb, (2013) the companies come to hire on campus recruitment or hires directly from their offices have the same criteria of choice. The choice criteria are to SMART with good qualification record. I have a good qualification record and a good and positive personality. The recruitment process will start after 6 months. I have decided to check all my courses which I have studied during my program. And I also have to focus on my SMART skills to impress the recruitment team during the interview through my behavior. The SMART skills include being specific, measurable, achievable, realistic, time-based (EXETER, 2013). The action plan will base on two stages first professional development objective and second professional development planning (EXETER, 2013). The Duration decided for each stage is 3 months as the total time remaining in graduate recruitment is 6 months. First stage: à ¢Ã¢â€š ¬Ã‚ ¢ The most important thing is to go to consultant and get advice on career building and planning. à ¢Ã¢â€š ¬Ã‚ ¢ Professional skills à ¢Ã¢â€š ¬Ã‚ ¢ Review all my course work I have done Second stage: à ¢Ã¢â€š ¬Ã‚ ¢ Skills audit à ¢Ã¢â€š ¬Ã‚ ¢ Personal development plan à ¢Ã¢â€š ¬Ã‚ ¢ Monitoring and evaluation In first stage, the goal of the life will develop on the basis of interest, skills and advises from family, friends, and consultant. It is the most important part of the action plan, and it should be base by SMART goal (EXETER, 2013). According to Unimelb, (2013) I should clear about what I want to in my future? Do I have the skills to that? In this part of the career development, I will take advises from consultant and try to develop and include professional skills like, leadership qualities, multi-tasking, occupational standards, and ability to compete. As, the recruitment team can ask academic questions I have to check all my course work during my program to revise and answer their questions with confidence. According to EXETER (2013) in second phase, the planning should make which focusing on how to meet my career goal. In this stage first I will analyze do I posses the skill I need for my selective career or I need to focus on improving those skills by doing SWOT analysis of myself. The SWOT will help me to find my strength and weakness with opportunities and threats. It will help me to convert my weakness into strength and opportunities into strength and remove threats to fill gap between me and the career I have chosen. The second part of this phase will focus on planning to improve skills by utilizing the resources I have. In this part I will plan what to learn and how to learn within the given framework of time. While improving my personality traits I will keep evaluating myself so I can compare difference from the hard work I have done. Professional identity: In today`s world, when the technology is so advanced and companies hire and advertise on internet for vacant positions. According to Jobs.ac.uk, (2013) I have to make profiles on different job portals to search and apply for vacancies which match my skills and qualification background. The profile will consist of my personal and academic qualification with experience if have any. The profile also includes the professional courses and skills which a person possesses so organizations can look into their profiles and test them during the graduate recruitment process. The job portals are as effective as they play the role of an agent between the person who is looking for a job and the company recruiting employees. The job portals give a platform to keep yourself updated about the vacant positions in your interested field. I will create profile on several job portals to increase the span of search for jobs and apply for them. It will increase my chances to get good job in a limited time. According to the LinkedIn, (2013) LinkedIn is a professional site which helps the people to get connected with professional people and get updates from them. Through LinkedIn a person can follow companies to get updates about the new opening and apply on suitable positions. My profile on LinkedIn will contain personal, professional, academic, and skill information which I have. The personal information has my name, address and contact number will mention so the firms can contact me through it. Professional information consists of professional experience and the internship but as I am going to a fresh graduate I have no experience. My academic qualification will be available for employers to look into as my highest level of education is a graduate with majors in brand equity. My academic qualification will contain my college record, years, my results and the courses I have studied. The profile also has information about the professional certificate courses I have done to improve my kn owledge and skills. According to Jobs.ac.uk, (2013) There are so many job portals that have the same process in which the job searcher needs to register them by making a profile which protected through password. As, the profile contain personal and professional information. The more number of job portals I will register myself, the higher the span of search which increases my chances to get a suitable job. These job portals just play the role of communication tool between the job searcher and hiring firm. These portals do not guarantee any employment thats only depends on the skills and qualification of the person applied for the job. Career development plan for 3 years According to SIMMONS (2013) the personal development plan will be focusing mainly on the graduate recruitment process. In development plan, the recruitment job will be the first ladder because my plan is to get an experience of over 4 years than apply for the PhD programs. Current plans will be including gaining as much as experience and learning to grow my skill and knowledge. Career development plan consist on finding a job in the relevant field and then keep evaluating myself to check the learning and the outcomes of hard work and determination. I will try to work in different job roles in my relevant field to get huge knowledge of professional workings. My focus will be on planning to improve skills by utilizing the resources I have. In this phase I will plan what to learn and how to learn within the given framework of time. While improving my personality traits I will keep evaluating myself so I can compare difference from the hard work I have done. Because my long term career objective is to become a lecturer and I need to gain some experience before applying for PhD. At the end of third working year I will apply for the PhD program in Oxford University because it is also a time consuming process and it will take a year to complete the requirement and completion of documents. From savings of the salary I will earn, will keep investing in different portfolio and to maximize my saving in order to have a contingency plan for the next 3 years.